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How to Prep Your Listing for Professional Photos, Video, or 3D
We know that, in the midst of the spring rush, it can be hard to cross everything off your to-do list. But properly prepping your listings is something you definitely don’t want to skip! To help you...
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How to Market With Multimedia Without Overwhelming Your Audience
Every year, HouseLens partners with St. Jude Children’s Research Hospital to help market the St. Jude Dream Home. This year, we completed the shoot at about the same time Matterport debuted their...
View ArticleVisual Marketing Options, Part 1: Hiring a Visual Marketing Company Directly
Remember the dark old days when many MLS listings didn’t even have photos? Really, that was less than 15 years ago – but now, not only are photos the norm, but video and 3D are becoming more common....
View ArticleHouseLens Partners With Zillow to Embed Walkthrough Videos with Zillow Listings
HouseLens Inc., the nation’s largest provider of visual marketing services for real estate, has partnered with Zillow to embed HouseLens professional walkthrough videos on the portal’s home detail...
View ArticleVisual Marketing Options, Part 2: Using an Online MarketPlace
A few weeks ago, we started a series on visual marketing options. Successful agents tend to agree that professional photos are table stakes when marketing a listing. A growing number also won’t put a...
View ArticleVisual Marketing Options, Part 3: Doing It Yourself
If you make your living as a real estate agent, you probably wouldn’t dream of listing a home without visual marketing content of some kind. At minimum, you need photos. If you really want to engage...
View Article10 Marketing Truths That Smacked Me in the Face at ICSF
Earlier this month, HouseLens made our annual pilgrimage to Inman Connect San Francisco. Here’s a recap from marketing director Kathryn Royster. (This post originally appeared on the Inman website.)...
View ArticleView Pro Real Estate Video App Available to All MarketPlace, ArtistPro...
HouseLens has rolled out a specialized version of its video app to all users of the company’s MarketPlace and ArtistPro platforms. The app, called View Pro, gives real estate photographers the ability...
View ArticleBe the SEO Master With Video
SEO is a famously complicated – but important – part of any effective marketing strategy. Particularly in the real estate industry, where property searches start online and everything is highly...
View Article3 Simple Ways to Optimize Video for SEO
In our last post, we shared how to boost your SEO by adding video to your marketing mix. Just having video as part of your content program will improve your SEO. But there are additional steps you can...
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12 Ideas for Boosting Your Marketing With Live Video
On January 11, Facebook CEO Mark Zuckerberg dropped a small bomb on business users of the platform: effective immediately, Facebook would strongly prioritize newsfeed posts from users’ friends and...
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How to Use Video to Engage Past Clients
If there’s any time of year when you need to bring all your real estate skills to the table, it’s spring. When the market is at its busiest, there’s tremendous opportunity for income and...
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Best Practices for Marketing Your Listings on Real Estate Portals
This month, we’re sharing posts to help you power up your marketing and your business – or, as we like to say, to help you be a “powerHouseLens” agent! Once upon a time, listing a home on a real...
View ArticleHow a Broker Video Can Build Your Real Estate Business
This month, our theme for blog posts is “Make Your Business Bloom.” We spent the first two weeks of the month covering marketing strategies that will help your business grow: how to save or splurge on...
View ArticleWhy You Need Community Videos in Your Marketing Mix
This month, our theme for blog posts is “Make Your Business Bloom.” We covered strategy in the first two weeks: how to save or splurge on core marketing tools, and which basics are most important for...
View ArticleMedia & Marketing Terms You Need to Know: Video & 3D
This is the second part in our series on media and marketing terms every real estate agent should know. These are terms that may be familiar to media and marketing professionals, but aren’t part of...
View ArticleDrone Imaging: Is It Right for Your Listing?
At HouseLens, we obviously believe in the selling power of drone imaging. At the same time, we don’t believe in wasting money on marketing that doesn’t work for your listing. And the reality is that...
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Drone Photography and Videography for Home Amenities
If you’re looking to provide a unique perspective to any real estate property, drones can help you achieve this goal. With drone technology, you can provide real estate listing viewers with a view of...
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Drone Video for Waterfront Properties
Marketing to waterfront buyers is not a one-size-fits-all approach. This is largely due to the fact that waterfront buyers are a specific type of buyer or a certain demographic who are usually...
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Drone Photography and Videography for Underdeveloped Land and Farms
Why Use Drone Photography and Videography for Real Estate Marketing If you have ever listed a farm or any sort of underdeveloped land, you know the challenges that come with this type of property...
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